Jul 28, 2022
If you want to quickly obtain a list of keywords that are likely driving conversions, check out your competitors’ paid keywords. You can do this in Ahrefs by entering a competitor’s URL into Site Explorer and then clicking on “Paid Keywords.” Competitors' paid keywords via Site Explorer From there, you can see which keywords are most valuable to that competitor and swipe them for your own content. 10. Research who your customers compare you to If a person decides to purchase small-business accounting software and is trying to choose between Quickbooks and Freshbooks, they may Google “quickbooks vs freshbooks.” Or if they’re already using Quickbooks and want to switch to something similar, they may Google “quickbooks alternatives.” Therefore, finding who your customers compare you to and writing a competitor comparison post (Brand A vs. Brand B) or competitor alternative post (Brand A Alternatives) is a great way to capture high-quality traffic. recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience. In fact, if you don’t create content for these keywords, your competitors probably will. So it’s best if you write the post first (or craft a better post that ranks higher) to control the narrative of your brand. These keyword frameworks also tend to convert, as the searchers are further down the purchase process. To find these keywords, you can plug your own brand into Ahrefs’ Keywords Explorer and add “vs” and “alternatives” to the filter. Select “any” (rather than “all”), and the tool will pull up a list of keywords. Organic keywords report results This will show you who searchers compare your brand to and other options your potential customers are thinking about. As you’re creating these posts, be sure to make it a fair comparison. If the post blatantly favors your brand, readers will be able to tell and won’t read it. If you want to see an example of a quality competitor comparison post, check out ours here.