Jul 28, 2022
Mobile audio refers to the use of mobile devices (mobile phones, tablets, etc.), wearable devices and smart terminals (home products, car products) as carriers to provide audio content online or offline through the Internet. Audio content covers a wide range, including novels, radio, comic storytelling, variety entertainment, training, news and more. In 2009, as China Mobile began to explore audio books, mobile audio content and carriers began to be born. In the early days, mobile applications such as Dragonfly FM and Phoenix FM opened up the mobile audio market with audio from radio stations and TV programs. Since 2012, the dividends brought by the fragmented business email list scene have spawned more mobile audio products, including: Himalaya FM, Lazy Dingshu and Koala FM, etc. In 2015, the market entered a period of rapid development. According to the 2018 annual comprehensive analysis of China's mobile audio market released by Analysys, the high-speed development period began to rise to the in-depth layout of product content and differentiated strategy due to the influx of capital. At present, the entire audio market is in a mature stage of application, the business model is becoming more mature, and the revenue method is more diversified. 1.1.2 Knowledge Payment Helps Industry Development When mobile audio entered the rapid development, knowledge payment began to rise. In 2015, the company launched: online paid appointments, offline meeting and sharing, this payment model marks the beginning of the era of knowledge payment. In 2016, knowledge payment began an explosive growth: this year, the APP was launched, the 60-second voice quiz was launched, and Himalaya planned the 123 Knowledge Festival. Afterwards, the topic of knowledge payment became more and more popular, and mobile audio manufacturers increased their investment in knowledge payment.